I'm guessing you’re probably a new health coach. Or a yoga teacher. Maybe a nutritionist or an acupuncturist - someone who wants to make the world a happier and healthier place.
You’re more passionate about health and wellness than anything else, but — when it’s time to write about this thing you love so much — you don’t know what to say.
You spend way too much time trying to think of what to say. And then rewriting and editing and worrying about bothering your clients with a weekly newsletter.
Don't worry. We can fix that.
Hey, I'm Tracie.
I’m a copy coach for wellness professionals who hate writing. They feel stuck and overwhelmed and would rather spend time actually helping their clients than writing about it. Together, we create clear, compelling, and clean copy so you can spend more time doing what you love and attract that tribe of raving fans.
I know how you're feeling. Because I’m a certified health coach super passionate about everything health and wellness. But when it came to talking about what I do and how I can help people, I felt lost.
I’ve never been good at talking about myself. Or recognizing my strengths. I knew I was an awesome coach and that I could really help people, but I was beyond resistant to putting it into words.
I had no idea what my ideal client wanted to read about — no matter how many business courses I took or ideal client avatars I sketched out.
And when it came to my weekly blog? I was constantly bumping against the deadline, struggling with ideas and wondering if my style of writing was connecting or made sense.
Like, is anyone even reading this?
I thought something was wrong with me. I saw other wellness pros banging out epic blog posts. Everyone was talking about their glorious editorial calendars and how well organized they were and how they’d just wrapped up an entire year’s worth of blog posts with a pretty bow.
Meanwhile, I felt like I could barely put together two coherent sentences. I was flying by the seat of my (super cute) yoga pants.
Sure, I eventually figured it out. I managed to blog consistently, put my ideas into words, and connect with my audience.
But something felt a little off.
It wasn't until I was a year into building my health coaching business that my coach asked me, "Why don't you have a copywriting business?”
And that was when Okay, Okapi was born.
Now, I spend my days behind the scenes, helping my clients write better than okay copy. (Get it?) I’ve found a way to combine my two passions, and it’s like having my raw vegan cheesecake and eating it too. With a generous dollop of whipped coconut cream frosting and shaved dark chocolate on top.