Bookmark this: 8 essential blog posts to help you write a stronger sales page
Lemme guess: You just involuntarily shuddered and had to reach for your sweater. Maybe even heat up some tea to fend off the goosebumps that spontaneously sprouted all over your body. You probably even broke out in a bit of a cold sweat, too.
Regardless of your physical reaction, you know that sales pages are arguably one of the most important pages on your website.
I mean, their whole purpose is to sell your services and products, right? They make you that money, money, money!
Get your sales page wrong, and it’s sayonara, sucka.
Okay, that’s a little extreme and a bit too American Ninja Warrior. But…nonetheless. There’s a kernel of truth because you need your sales page to be clear and compelling if you hope to many any actual sales.
If it’s like that person who can’t even make it past the Floating Steps, work your way through this round up of all my blog posts about writing the strongest sales page possible. So you can conquer your fear. And maybe the Warped Wall.
(How did this become an American Ninja Warrior-themed intro? I don’t know. I don’t even watch that show. Anymore…)
When your sales page isn’t converting, it’s beyond tempting (like more so than pulling on that hangnail) to kill it kindly and swiftly than to really stop and think about why it’s not working. This post presents three reasons your sales page isn’t selling and easy solutions to fix it…without starting all over again.
And, oh yes, there are quotes and music lyrics and subtle references to romantic comedies.
Sales page not getting as many sales as you’d like? Lackluster results from that offer you looove? There are so many things to think about when you’re writing a sales page – the design, the copy, the payment integration, and on and on and on. Which means lots of opportunities for things to get wonky AF.
Luckily, in this blog post, I’ve got four quick fixes that will make your sales page a hell yeah for your customers. Seriously, you can make these changes in 15 minutes, and they’ll make it easier for people to buy what you’re selling. Yasss!
High five if your first thought on reading that blog post title was, “The power of Christ compels you! The power of Christ compels you!”
And a second high five if you *actually* read it. Because it’s about compelling copy and how it’s one of the best ways to make your sales page stronger. (Not about exorcisms…or The Exorcist.)
Compelling copy doesn’t have to mean you make your clients feel bad about themselves. Instead, if you think about it as an opportunity to connect with your clients, you’ll create copy that excites them. In this post, learn five places you can infuse more emotion in to your sales page copy to make it more compelling to your ideal clients.
You work hard for the money. So hard for the money.
Coincidentally, you also work hard on your sales page. So hard on it, honey.
That’s why it’s so disheartening to not only not make sales but to not have any eyes on that copy. It sucks more than that time you realized your karaoke version of “She Works Hard for the Money” complete with Flashdance-esque dance moves was met with a chorus of boos.
But there’s stuff (*highly technical term*) you can do about it. This post helps you figure out why people aren’t reading your sales page and lines up some tips on how to get them to read every last word.
There are lots of reasons your sales page might not be converting. And it’s not always easy to find the glitch. (It’s not like it’s Vanellope von Schweetz prancing around literally twitching in front of you. Although, if it is…the power of Christ compels you!)
Fortunately, this post talks about three common pitfalls that keep your sales page from converting and how to avoid them. Now go find that glitch and win that race!
Time for a shot of truth whiskey: Writing a good headline can be the most challenging part of your sales page. Hell, it can be the most challenging part of writing any page…or blog post…
But it’s a ridiculously important challenge you have to rise to meet because your headline is the first thing people see when they land on your sales page. I’d say it’s got a pretty important job, wouldn’t you?
Sometimes, we forget that and think any ol’ headline will do. But that’s a mistake because, among other havoc it could be having at your expense, your headline could be messing with your sales. Tough to swallow, eh? Stop the headline havoc by checking out this post!
Raise your hand if you’ve ever been personally victimized by Blank Page Syndrome. Lots of hands, lot of hands, ouch.
Listen, staring at a blank page is overwhelming and frustrating, especially when you’re trying to write something that’s already challenging for most people. Like a sales page. (Bet you didn’t see that coming – bazinga!)
But having an idea of what you need before you even start staring at that blank page (or attempting to put characters and words on said blank page) helps. In this post, I’m gonna give you the essential elements of a sales page so you never feel traumatized by Blank Page Syndrome again.
Tired of boring calls-to-action that are all, “Sign up!” Or “Subscribe!” Me too, friend.
Here’s the thing: Calls-to-action are super important, especially on your sales page, where they help you convert browsers to buyers. But a lame-o call-to-action could totally backfire, flop, and have the exact opposite effect. Like, having people pulling muscles in their pointer fingers from clicking the “x” button so fast and furious.
But…never fear! Here’s a list of awesome calls-to-action that will supercharge your sales page.
If all else fails and you’re still struggling, check out Sales Page Second Look. It’s my quick turnaround sales page review service that’ll get you a stronger sales page in 48 hours or less. It wants to pump…you up!