Supercharge your sales page in 10 minutes by adding one of these awesome calls to action
You’re a strong confident woman (or dude). And, no, this isn’t that sleep hypnosis recording Chandler listened to to help him quit smoking...that also caused him to become a little, err, effeminate.
This is a reminder because you might not feel so confident and badass when you’re launching a sales page for your new offer. You might be feeling a little more meek, a little more timid, a little more hide-in-the-cupboard-under-the-stairs-Harry-Potter style.
And that’s kinda natural for a few reasons:
You’re putting yourself out there.
You’re positioning yourself as an expert.
You’re asking for a sale.
But, my friend, this is most certainly NOT the time to be a wallflower. This is the time to claim your badassery in a bold way. It’s the time to boast just a smidge. It’s the time to loudly and proudly say, “I kick ass. And I can help you. Hire me pronto.”
One of the best ways to do that? Why, have a bitchin’ call to action, but of course.
I know, I know, asking for a sale is slightly vomit inducing. You don’t want to be pushy. You don’t want to come off as needy. And you don’t want to be rude.
And...you don’t have to be.
Your call to action can gently remind your customers what they’re going to get. It can be polite and let them make up their own minds. It can also be a nudge. A way to say, “This is going to get you exactly what you want.”
So, without further ado, I present to you a list of awesome calls to action that will supercharge your sales page in a mere 10 minutes. Take that, instant mac.
Get my <<RESULT>>
Particularly good for a freebie or a content upgrade, this call to action is all, “Gimme, gimme gimme.” Just pick the result your thing is promising and plug it in.
Make me <<GOAL>>
Everyone wants someone to just do the thing for them already, right? Show your peeps you’re the person to do the job and instill some confidence.
I want <<RESULT>>
They’re reading, they’re nodding, they’re thinking, “Jeez and rice, I really want this.” And then they see this call to action and it reinforces their desire.
Totally need <<RESULT>>
A little more fun but still drives home the point that whatever it is you’re schilling, they need.
Do I want to <<GOAL>>? Hell yeah!
Even funner still! This option reminds me of Oprah for some reason. I don’t know, just go with it…
I need <<BENEFIT>>
Ahhh, need, the universal motivator. Chances are someone is reading your sales page because they need help with something. Drop this call to action on ‘em and give ‘em what they need.
Show me how to <<BENEFIT>>
This call to action reminds them that you have some knowledge you want to share and that they want to learn. It’s like a match made in heaven, no?
Teach me how to <<BENEFIT>>
Just like the one above but a little more straightforward on the teaching aspect. Same message – you’ve got some stuff you can’t wait to truthbomb all over them.
Let’s get together and feel all right. Wait, that’s not right…Here, you’re offering up a bit more of a collaborative approach to reaching their goals.
Show me the <<BENEFIT>>
If you’re thinking, “Show me the money!” stop. Unless, of course, you’re a money coach or a financial advisor then by all means. (Although…is that trademarked???
Even more options
If the thought of including one of those calls to action feels a little bit icky and has you dry heaving, never fear. It’s cool you recognize where you need to draw the line, but that doesn’t mean you’re off the hook.
Au contraire, mon ami.
Remember, your sales page MUST have a call to action. Otherwise it’s just a bunch of text on a page and you’re not making many sales.
So here are a few more options that are a little more…standard:
Let’s do this!
Buy for $<<PRICE>>
Sign me up!
Enroll me now!
Save my spot!
A few quick pointers with all of these calls to action:
Make them first person.
Try to focus on the results, benefits, and goals.
See them as an opportunity to infuse some personality.
Be wary of being overly clever (aka don’t confuse people).
Don’t be scared of a little enthusiasm.
And, before we wrap up, let’s tiptoe through a few examples of how you might plug these in to your biz.
Let’s say you’re a health coach for the plant-based peeps out there. You help them stay on the plant-based, plant-lined path in the face of so many non-planty temptations at work, at home, at their favorite steakhouse…
Make me <<GOAL>> becomes Make me plant strong!
I want <<RESULT>> becomes I want to be plant-based FOR LIFE!
Do I want to <<GOAL>>? Hell yeah! becomes Do I want to laugh in the face of meat? Hell yeah!
Show me how to <<BENEFIT>> becomes Show me how to be a plant party of one!
Show me the <<BENEFIT>> becomes Show me the cheeze!
There’s plenty of room to play here and find a call to action that works for you and your client. It can take time to land on the right one, so don’t be afraid to try one out, see what happens, and then try another one out. It’s word play, it’s fun!
Here’s what I want you to do: Pick one page on your website. Doesn’t even have to be your sales page (‘cuz…scary). Check out your call to action. Does it speak to a result, benefit, or goal? Is it as stale as those crackers you found shoved in the back of the pantry in an open box no less? Time to spruce it up!
If you’re not sure your call to action is hitting the mark, definitely take advantage of Sales Page Second Look (my fun and fancy-free although not shit-ton-of-value-free sales page review service). Why, you ask? Because one of the 4Cs of my signature Smoothie Sales Page process is calls to action. Yep, it’s one of the things I keep my eyes peeled for. So run your page underneath my peeled-back peepers and let’s supercharge your sales page! Woohoo! (See? Fun!)