The “secret" to hitting publish without a second thought
Stop me if you’ve heard this one before: Your mind is about a trillion times more powerful than you even know.
I mean, we all *know* our brain is command central, the man behind the curtain, the decision maker. But it goes even deeper than all that. Our mind helps shape how we see EVERYTHING.
Yep, especially ourselves.
For example, let’s say you’re running on the treadmill. You’re kicking this sprint’s ass. I mean, you’re literally balls to the wall, going as fast as you can.
And then…holy shit, you feel like you need to stop. You’re having a hard time breathing. Your legs are screaming, “I can’t take one more step!” Your body is FEELING it. In a bad way.
There’s just 10 more seconds left in this interval…
You’ve got two choices: stop early because you’re tired or keep going. After all, it’s just 10 more seconds till you hear that sweet bell and hit your goal, right?
Listen, there’s not much difference between stopping, taking the intensity down a few notches, hopping on the side rails and soldiering on for those 10 seconds.
But your mind tells you if it’s doable or not. It’s up there, running the numbers, analyzing your vital stats, gathering data from all these sources.
And stop me if you’ve heard this before, too: If you’ve decided “I’ve got this!” you’re gonna push through those last 10 seconds. If you never actually made the decision…you probably won’t.
(“Whether you think you can, or you think you can’t – you’re right,” as Henry Ford says. Said. And you hear all the time from all the mindset gurus.)
Like I said, your body, your dumb ol’ legs, doesn’t really know what the hell is going on. It has no idea what the difference is between stopping and finishing. But your mind knows. And it decides.
Our mind is this crazy, invisible force that has so much influence over our life. What we say. What we do. What we don’t do. How we act. How we react.
I can give you all the insightful (*ahem*) feedback and suggestions and troubleshoot that headline and make your message more compelling the best I know how. Buuut it’s YOUR mind that decides if you’re going to take that feedback, if you’re open to those suggestions, if you make the changes.
Your mind decides if you actually take the steps and hit that elusive publish button.
So good news: You don’t have to blindly listen to your mind and do whatever the hell it tells you to. (It *does* have a tendency to lie to try and keep you safe, after all.)
You can decide what thoughts and stories and beliefs you want to think and believe.
There’s a few thoughts, stories, and beliefs that you can embrace (like the cutest, cuddliest stuffed animal there ever was) that will make the journey from “OMG this newsletter is a freakin’ mess!” to “Boom, another newsletter cued up and ready to gooo!”
Here’s just a few to get you started:
My Dreamy McDreamboat clients need to hear this.
I have something to say. And no one can say it exactly like me.
I don’t have to be perfect to make an impact. (Imperfect impact!)
Okay, cool, you’ve got some new thoughts (hopefully) percolating. But how do you really get them to sink in and take action on them?
You’ve gotta say them out loud. Meditate on them. Put them on sticky notes EVERYWHERE you can see them. Listen to them on repeat like Chandler and his stop smoking hypnosis tape. Give yourself the peppiest pep talk.
At the very least, start replacing the not-so-helpful thoughts with these more supportive ones.
Instead of thinking, “No one’s going to read this” as you’re wrapping up a social media post, think, “The right people will read this.”
Because the yellow brick road to more confidence in your copy and your message starts with BELIEVING you can actually share it with supreme confidence.
(You knew that was coming, right? You probably weren’t expecting my use of supreme as an adjective though. And now I’m trying to think of some Supremes songs – you know, the singing group from the 60s… GOT IT: Think it over, think it over!)
Anyway…as always, Copy Confidence (and my masterful use of song lyrics to make points) is here to help you feel less embarrassed and more confident about your copy so you can position yourself as an expert and attract all the Dreamy McDreamboat clients. You can find out more about it here.